You've been invited? Wonderful.

On this page you should be able to find everything you need to know about all the activities taking place during the day, but in case there are any unanswered questions please email me on reception@avenue51.com or call  07957086528

Now let's get started. The first thing you need to do is to confirm that you and your guests are attending by completing this RSVP letter.

RSVP

 By taking part in this event you and your guests grant the event organisers full rights to use the images resulting from the photography/video filming, and any reproductions or adaptations of the images for fundraising, publicity or other purposes to help achieve the group’s aims. This might include (but is not limited to), the right to use them in their printed and online publicity, social media, press releases and funding applications. 

1. GETTING HERE 

 

Now you need to know where to go. Click the map to view in google maps and get directions. If you are travelling by Train the venue is a 10 minute (£10) taxi ride from Cambridge station. If you are travelling by car please notify us on reception@avenue51.com to reserve a parking space at Clare College.

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Address: Memorial Court, Queen's Rd, Cambridge CB3 9AJ

2. STAYING HERE 

 

If you are staying the night there are a number of hotels within a beautiful walks distance from the venue. These include the Arundel House (10-15 minutes walk) located directly across from the Children's playground on Jesus Green.

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Click map to book Arundel house hotel

3. ON THE DAY 

 

Ok now onto the exciting stuff.

 

As you can imagine dress code is informal so no need to dress up in your best frock, but bear in mind there will be plenty of cameras at the event and you will want to make sure that if you are caught in any of these lenses the photo will be one to treasure.

Plan to arrive between 10 -10.30am

You can drop your children (aged 3+) off in the children's outdoor courtyard located at the centre of the venue. The coordinators have planned activities for them, even if does happen to rain. 

We will first assemble in the Main hall where you can collect a range of complimentary gifts from our very generous 6.01 brand partners.

10.45am we will go downstairs to the theatre to listen to our first speaker Annabel Karmel, Britain's most famous author on the topic of children's nutrition. Annabel will be sharing her secret food recipes that are loved by babies and children for their taste and texture, and by parents for their high nutrition value. As a parent you will not want to miss this rare chance to hear from such an established world class authority. Annabel will be presenting a few of the audience with signed copies of her book, so arrive early.

Annabel will be followed by the team at Danone focussed on their highly sought after infant formula range. The team will be revealing for the first time in public some of the innovations, break-throughs and understandings of parents needs that has brought about the development of their new, iconic 2019 infant formula product series. Any mother who has ever had to decide which infant formula brand to buy and use will find this talk highly absorbing. 

Danone will be followed by Jalal Janmohamed, co-founder of Optibac the global thought leaders in the development of children's probiotics. Jalal is extraordinarily well informed on this subject and presents a highly captivating talk that makes it simple to understand how probiotics work and why millions of progressive parents around the world are adopting this as a more natural approach to strengthening their children's gut health. 

12.00pm a complimentary buffet lunch will be served in the Main Hall and the Children's Courtyard. 

Lunch menu

Seared salmon new potato and mint crush with salsa verde 

Mini falafel balls (V) roasted vegetables, grated carrot and herb yoghurt 
King prawn stew pepper, chorizo and herb aioli 
Mini moroccan lamb meatballs spiced couscous, hummus, chickpea and pepper dressing 
Smoked tofu ratatouille (V) cherry tomato and pine kernel salsa 
Watermelon, dragon fruit and lychee salad with a mint and lemongrass syrup 
Strawberry and lime cheesecake

1.30pm the second set of speakers will begin with some thoughts from one of most popular parenting influencers in Mainland China, Ma Mi Jiang who will share her deep insights into the decision making patterns of parents in Mainland China.

Ma Ma Jiang will be follow by Andrew Thomas founder of the highly acclaimed Betteryou who will share his invaluable knowledge on the role of vitamins in children's lives and innovation being made in this sector. 

The team behind Britain's legendary goat's milk brand Delemere will then take us on an absorbing journey through goat farming and how kindness towards goats is the real secret to why their milk is winning endless awards and loved by so many parents and their children in the UK.

Quite appropriately, just before we put the day to sleep, we will have the privilege of hearing from the team behind the highly regarded baby & children’s sleep brand Kadolis. The wonderful stories on how they apply French aesthetics to build their signature earth friendly, safe and naturally soft products for babies and children will undoubtably leave you spellbound.  

 

3.00pm the event will conclude.

4.00pm guests are invited into Clare College for a punting experience along the backs of the college.

4. WHO WILL YOU MEET?

 

Well the most important guests (all those aged 0-12) will be laughing and running around the Children's courtyard. Aside from them the other guests, from the UK and Mainland China include some of the China's leading UK based online influencers including Zhang Peng from HereinUK with over 7 million followers in China and Xiao Jiemo Ma Mi Jiang with over 3 million followers.

 

You will also meet the leading thought leaders behind some of the most popular and up and coming baby and child related brands and those behind Netease Kaola, one of the biggest online retail platforms in Mainland China.

5. WHAT TO WEAR?

 

Dress as if you are going to a garden party where you are planning to enjoy yourself and perhaps get your photograph taken. Below is a little bit of inspiration from the Cambridiges.

6.01 UK China Children's Day is organised by Avenue51 and Brand partners.